Skip to content

Free shipping on US orders over $99

Previous article
Now Reading:
How Founder Joel Einhorn used skateboarding to find his New Normal

How Founder Joel Einhorn used skateboarding to find his New Normal

Anything is possible with hard work, daily practice and dedication

At HANAH, we believe that anyone can create their own New Normal to elevate their baseline and push past boundaries that can hold them back. To us, the New Normal is about shifting your mindset to create a new personal baseline, about long-term improvements in your physical and mental health and performance—whether it be in sport, work, education or relationships.

We are surrounded by inspirational stories of people achieving truly great feats, from free-soloing El Capitan to developing the code to find the black hole. But it doesn’t have to be that grandiose to have an impact. It can be a subtle shift in your perception of what is possible. Anything you’ve experienced personally or witnessed that took something to an entirely new level is just as effective in creating your New Normal.

HANAH Founder Joel Einhorn shares what the New Normal means to him, and how learning how to skateboard when he was 9 years old translated into everything he has done for the rest of his life.

“This simple task of doing something every day that I loved, with passion, was definitely one of the most important experiences of my life. It taught me everything I needed to know about setting goals, sticking to them, and using that as a foundation to go even further. The New Normal to me is that anything is possible with hard work, daily practice and dedication.”

Because in the age of the New Normal, there is no aim too lofty, no objective unthinkable, no record unbreakable. Whatever we can conceive, we can achieve, with the right mindset and dedication.


Learn more about the New Normal, and how a healthy lifestyle and what you put into your body are key to creating positive changes, here:

HANAH ONE and the New Normal



Leave a comment

Your email address will not be published..



Your cart is currently empty.

Start Shopping

Select options