HANAH Founder, Joel Einhorn, discovered the ancient practice of Ayurveda in 2008 after a serious bike accident. After unsuccessful attempts at healing with Western drugs, it was an Ayurvedic doctor who helped him to heal using a combination of Indian herbs and diet. This experience ultimately led him to Kerala, the home of Ayurveda.
Within the forests of Kerala, exists one of the world’s most extraordinary biodiversity hotspots, with over 5,000 flowering plants, 145 mammal, 486 bird and 85 amphibian species. These remote regions of the Western Ghats mountain range, where tigers and wild elephants roam free, are considered a source of some of the most potent herbs in the world. The region is full of numerous products, such as honey, medicinal herbs, resins, incense, spices and more.
The Forest Department and the forest-dependent communities ensure the products are sustainably harvested. Their efforts support a better livelihood for the forest-dependent population, predominantly tribal peoples. These herb collectors know exactly where and when to find the most pristine ingredients. Zero pesticides, insecticides or any other chemicals are used anywhere near these areas. Similar to wine, herbs are a product of terroir and deeply affected by soil health, climate, weather and agricultural methods. The inhabitants of these areas practice a deep respect for the land and soil.
Journeying deep into Kerala has provided a glimpse into the modern and ancient ways of practicing Ayurveda. Its profound combination of medicine and philosophy can be applied to our own health and wellness.
Having seen the work HANAH had been doing in Kerala, we were invited to visit Bhutan and connected with a member of the Bhutanese Royal family, who had an interest in finding a partner to share their world of traditional medicine outside of their country. It did not take long before Bhutan revealed its rich and pristine natural environment.
Bhutan quite literally is the land of herbs — known as Menjong Gyalkhab, meaning land of medicinal plants. It’s like finding a hidden Bordeaux or Burgundy that has all but been forgotten by the rest of the world. We were completely blown away. It became clear to us why the Royal Family is incredibly passionate about protecting the country’s natural splendor.
Sustainable harvesting practices, closely monitored by government agencies, safeguard Bhutan's pristine mountain terroir and its valuable crops, preserving them for future generations. This approach not only protects the unique ecosystem but also allows knowledge to pass down to the next harvesters, ensuring the continued care of this vibrant landscape.
Bhutan's commitment to progress and happiness is evident. The Royal Family established the Tarayana Foundation, which empowers women in mountain villages by educating them on local medicinal plants, harvesting methods, refining processes, and business skills. Furthermore, as the world's only carbon-negative country, Bhutan attributes its potential "happiest country in the world" status to factors like its extensive forest cover and operation under the Gross National Happiness Index, ensuring government policy alignment sustainable development, environmental protection, cultural preservation, and good governance.
Meet our experts
Dr. V.A. Venugopal
Dr. Venugopal, or Dr. V to us, is an ayurvedic practitioner, pranic healer and traditional counselor in Kerala, India. Dr. V works directly with HANAH to help craft and test multiple HANAH products, including HANAH ONE, HANAH Ashwagandha+, HANAH Shilajit+ and HANAH Vechur Ghee. His goal is to integrate the ancient practice of Ayurveda with the modern world. His vision of spreading Ayurveda aligned with HANAH’s mission to create an antidote to the physical stressors of modern life. Dr. V worked with HANAH founder Joel for over three years in Kerala, India, to source the highest quality natural ingredients, create a sustainable supply chain and create HANAH ONE.
Meet our experts
Bhutan’s Institute for Traditional Medicine
The National Institute of Traditional Medicine is a training, research and practice center where many of Bhutan’s traditional medicine doctors are educated and practice their craft. Also part of the institute is Menjong Sorig Pharmaceuticals, which is associated with the Bhutanese Ministry of Health. This pharmaceutical and research unit is the premier manufacturer of the traditional herbal-based medicines supplied to the healthcare facilities nationwide. HANAH works directly with the National Institute of Traditional Medicine, Menjong Sorig Pharmaceuticals to formulate our powerful Cordyceps+ and Turmeric+ products according to Sowa Rigpa — the centuries old traditional Tibetan medical system.