Meet Our Team

HANAH's mission is to ensure the continuation of ancient medical wisdom by evolving it into remedies for modern living. Our team is focused on sourcing and harvesting the highest quality natural ingredients from around the world, and manufacturing them in a way that preserves their maximum health benefits and also supports the local communities. By doing this, we deliver products that have noticeable results. That’s our promise.

Joel Einhorn - Founder

Joel is the founder of HANAH. While training in Prague for his second Ironman triathlon, he was in a serious bike accident, which led him to discover the ancient practice of Ayurveda. After healing in record time through a combination of Ayurvedic herbs and diet, he went to Kerala, India, and worked alongside Dr. V.A. Venugopal to adapt a wellness recipe for the modern Western world. Thus HANAH was born.

JR Smith - Cofounder

JR is the co-founder of HANAH. He is a serial entrepreneur with a proven track record. As the former CEO of AVG Technologies, he grew the company to $400 million in revenue and took it public on the New York Stock Exchange. More importantly, he is an avid cyclist and member of Etixx Quickstep Pro Cycling Team Board of Directors.

Dr. V.A. Venugopal

Dr. Vengopal’s (Dr. V to us) vision of spreading Ayurveda around the world aligned with Joel’s desire to create an antidote to the physical stressors of modern life. Dr. V worked with Joel for over three years in Kerala, India, to source the highest quality natural ingredients, create a sustainable supply chain and consistently deliver products with noticeable results.