Mutuality aims to consciously create a business model whereby every person in the product chain benefits. We strive to support local businesses in India, and a portion of every subscription goes to supporting the revival of ancient medicine and traditions throughout the world.
On our last trip to India in January of 2016, we were joined by one of our advisors, who works in the world of bovine genetics. After identifying a breed of cattle called Vechur, HANAH has brought in a few experts to help make sure that the breed does not go extinct. After meetings with all the relevant doctors and professors in this field, HANAH was able to purchase a rare Vechur cow and is currently looking after it on the grounds of Dr. Venugopal’s Ayurvedic hospital. We are also buying the ghee from these small cows at a higher than market price to help ensure that the locals don’t breed out the tiny vechur. Mutuality in action.
From the Ayurvedic knowledge to harvesting the herbs, it is no easy task to make a hand-crafted, wild-harvested product in India. But at HANAH, we have a devoted team that’s able to take action and be the type of change that we want to see in the world. And more importantly, we're doing so while having a whole lot of fun and maybe bringing a little bit of magic to the process.