It’s a good thing we consume a lot of HANAH ONE here at HANAH, because 2016 was a wild, busy, exciting, productive rollercoaster ride of a year. We’ve needed every spoonful of focus, energy and stamina to get to where we are now.
But honestly, it’s totally been worth the trip, and we couldn’t have done any of this without you. We thought we’d share with you a couple highlights from our 2016 story.
Building HANAH's Foundations
What started as a way for our founder, Joel Einhorn, to heal his brain and shoulder after a mountain bike crash has steadily grown into a truly powerful superfood for your super life. Starting in January 2016, we scaled our production to be able to sustainably deliver HANAH ONE to customers like you, which was good because the demand came when we headed to Wanderlust on O’ahu in February, where nearly one third of all attendees tried HANAH ONE over a three-day span. We've hosted other HANAH tonic bars since, including one on the Summit at Sea.
HANAH quickly grew into a family of amazing people working together to spread this message. Heroes like Jimmy Chin, Travis Rice, Ian Walsh, Jeremy Jones, Mark Carter, Otto Flores and Nicole Duke soon joined the team. By February, we were hearing solid chatter that we were onto something. We started working with Inkwell Media, which helped us reach the people we thought should know about HANAH ONE. Our internal team continued to grow, hitting five by the end of the year.
Since our launch on Amazon the feedback from has been stellar. We now have reviews on our website that mention things like, “I've started using HANAH ONE for the past month and I have to say it's been a game changer,” and “One scoop a day and I feel incredibly healthy, happy, and full of energy. My best days are the days I consume HANAH ONE. Definitely give this product a try if you need a little more "oomf" but don't want to mess around with 1,000 different pills and potions. It just works!”
And we’ve gone heavy into fun, creative recipes for eating more HANAH ONE. We’ve reached out to nutrition experts like Uriell Carlson of Whole Life Nutrition for Pumpkin Overnight Oats and even our own founder Joel for a fun take on your morning coffee.
Creating a Sustainable Future for HANAH
Our mission has always been to create a great, sustainable product through a respect for the process and environment that these naturally healing botanicals come from. After all, we care so much about knowing where our food originates, let’s do the same for our herbs and supplements.
We will continue to support ancient healing practices and the environments that sustain those practices. We even adopted a Vechur cow to help protect the endangered species.
Plus, as active athletes and entrepreneurs, we’ve tried a ton of products that didn’t deliver on their promise and we want to be sure that we are making the most of our opportunity in the health industry as well. As Joel puts it in his recent post about modern supplements, “HANAH's mission is to provide consumers with an all-natural and effective product that promotes rich health, vitality, longevity, and well-being.”
So that all sounds like a lot... but it’s just the tip of the iceberg. We’ve accomplished so much, but still have big dreams in 2017, including some amazing new products for your kitchen and daily intake. We’re excited for you to be a part of the ride with us, it’s definitely going to be fun!