9 natural food, beverage and supplement trends for 2019

Many functional ingredients, such anti-inflammatory turmeric and ginger, adaptogenic reishi mushroom or tummy-soothing apple cider vinegar can trace their roots back to cultures who didn’t have any option other than employing natural ingredients to cure or mitigate common ailments—pharmaceuticals are relatively a new invention. Time-honored ingredients persist because they work. They’re on store shelves thanks to natural industry pioneers who want to share their heritage remedies with modern consumers.